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Dr. Yingjiao Xu

Associate Professor, Associate Dept. Head and Director of Graduate Programs

Textile and Apparel, Technology and Management

Yingjiao Xu

Phone: 919 515-1858
Email: yxu11@ncsu.edu
Address: 2401 Research Dr. CB 8301
Room: 3244 | Map Location

Research Areas

  • Textile Brand Management and Marketing

Most Recent Publications

1. Chung, J. , Stoel, L., Xu, Y. & Ren, J. (2012). Predicting Chinese consumers? purchase intention for imported soy-based dietary supplements. . The British Food Journal. .

2. Meng, F. & Xu, Y. (2012). Tourism shopping: planned, impulse or Experiential?-A conceptual exploration. . The International Journal of Culture, Tourism and Hospitality Research. .

3. Yang, R. & Xu, Y. (2012). Chinese consumers? social vs. self consumption for luxury fashion products. ITAA-BIFT joint meeting . Publisher: Beijing, China.

4. Carrol, K. & Xu, Y. (2012). An examination of virtual communities for consumers with physical disabilities in the shopping experience. Fashion and Health Symposium, College of Design, University of Minnesota, Minneapolis, MN .

5. Shen, D., Lu, S., Wu, J., & Xu, Y. (2012). Chinese textiles and clothing industries and consumer market development, outlook, and potentials for international research collaboration. International Textile and Apparel Association?s annual meeting . Publisher: Honolulu, Hawaii,,.

List All Publications

Dr. Yingjiao Xu, a native Chinese, is an associate professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from China Textile University (now renamed as Donghua University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of College of Textiles in August, 2010. Prior to this, she worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research on consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior. She has investigated various types of consumer behaviors, including rational consumer behavior, impulse buying, compulsive buying, and conspicuous consumption, from social, psychological, and cultural perspectives. Her current research agenda includes: 1) a cross-culture study of consumer behavior for luxury fashion products; 2) a project investigating consumer response to green marketing in the apparel industry; and 3) a project investigating the role of virtual community in building brand equity for apparel companies.

  • FTM382: Intermediate Textile Brand Management and Marketing
  • FTM385: Fashion and the Consumer

Ph.D.,  Human Ecology (Textile, Apparel, and Merchandising), 2000                               Louisiana State University

M.S., Applied Statistics, 2000                                                                                      Louisiana State University

M.S.,Textile, Apparel and Merchandising, 1996                                                          Renmin University of China

B.S.,Textile Engineering, 1993                                                                                           China Textile University (current name: Dong Hua University)