|
|
 |
Roselinde
Kessels
Post-doctoral researcher
Extension
Phone:919-513-1089
Email: rkessel@ncsu.edu
Address: 2401 Research Dr.
Room: 2415
Personal Website
Courses
Research Interests
Education
Graduate Projects
Organizations
Biography
|
|
Most Recent
Publications:
| 1. |
Kessels, R., Goos, P. & Vandebroek, M..
(2008).
Optimal Designs for Conjoint Experiments
Computational Statistics and Data Analysis
, 52
(5)
(pp. 2369-2387).
|
| 2. |
Kessels, R., Jones, B., Goos, P. & Vandebroek, M..
(2008).
An Efficient Algorithm for Constructing Bayesian Optimal Choice Designs
Journal of Business and Economic Statistics
, in press.
|
| 3. |
Kessels, R., Jones, B., Goos, P. & Vandebroek, M..
(2008).
Recommendations on the Use of Bayesian Optimal Designs for Choice Experiments
Quality and Reliability Engineering International
, in press.
|
| 4. |
Kessels, R..
(2006, October).
Optimal Designs for the Measurement of Consumer Preferences
, 229 pp.
|
| 5. |
Kessels, R., Goos, P. & Vandebroek, M..
(2006, August).
A Comparison of Criteria to Design Efficient Choice Experiments
Journal of Marketing Research
, 43
(3)
(pp. 409-419).
|
List All Publications
|
Courses:
Design for Six Sigma (Spring 2008)
Master Black Belt course on Business Innovation Methods (March 25-28, 2008)
|
Return to the top |
Research Interests:
Design of experiments
Conjoint analysis
Marketing experiments
|
Return to the top |
Graduate Projects:
|
Masters project with Pooja Rajaney on a split-split-plot experiment in textiles
|
Return to the top |
Education:
|
PhD in Applied Economics (Econometrics-Statistics)
|
Return to the top |
Organizations:
European Network for Business and Industrial Statistics (ENBIS)
|
Return to the top |
Biography:
|
Dr. Roselinde Kessels is a visiting scholar at the College of Textiles at North Carolina State University where she consults on new product development for the Six Sigma Institute. She has numerous publications on the use of designed experiments to elicit customer preferences. She is also a popular lecturer. In 2006 she gave an invited presentation at the Joint Research Conference of the American Statistical Association sections on Physical and Engineering Sciences and Quality and Productivity. Her PhD is in Applied Economics from the Catholic University of Leuven in Belgium.
|
Return to the top |
|
|
