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Dr. Michelle
R. Jones
Associate Professor
TATM
Phone:919-515-6561
Email: Michelle_Jones@ncsu.edu
Address: College of Textiles, Campus Box 8301
Room: 3319
Courses
Research Interests
Education
Organizations
Biography
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Most Recent
Publications:
| 1. |
Bruer, S.M, Cassill, N.L. & Jones, M. R..
(2005, Spring).
Branding to Compete: Applications to Textiles and Apparel
Journal of Textile and Apparel, Technology and Management
, 4
(3)
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| 2. |
Fratto, G., Jones, M. R., & Cassill, N. L..
(2005).
Competitive Pricing Strategies
Journal of Fashion Marketing & Management (in press)
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| 3. |
Jones, M. R., Hodge, G. L., & Hailey, K. M..
(2005).
Supply chain analysis of the nonwovens industry: mapping the structure and major cost drivers within the medical nonwovens pipeline.
The 84th Textile Institute World Conference, Raleigh, North Carolina
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| 4. |
Uncu, S., Jones, M. R., & Hodge, G. L..
(2005).
A comprehensive list of location factors for global investment decisions.
The 84th Textile Institute World Conference, Raleigh, North Carolina
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| 5. |
Hergeth, H.H., Ph.D., & Jones, M.R., Ph.D..
(2003, March).
Board Games and Teaching Textile Marketing and Finance
Developments in Business Simulation & Experimental Exercise
, 30
Baltimore, MD
: ASBEL Conference.
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Courses:
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TAM 282 - Introduction of Textile Brand Management & Marketing
TAM 382 - Intermediate Textile Brand Management & Marketing
BUS 320 - Financial Management (Textile Section)
TTM 583 - Strategic Planning for Textile Firms
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Research Interests:
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Dr. Jones' research addresses integrating new and existing financial models with traditional and/or revolutionary decision-making models for product development, logistical planning, and competitive strategies for the US textile complex.
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Education:
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Ph.D., Clothing and Textiles: Business and Economic Aspects
Virginia Tech |
M.S., Clothing and Textiles: Business and Economic Aspects
Virginia Tech |
B.S., Accounting
Hampton University |
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Organizations:
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Member of American Marketing Association, 2005 to present
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Biography:
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Dr. Michelle R. Jones joined the faculty of Textile and Apparel, Technology and Management in July 2000. She holds degrees in Clothing and Textiles from Virginia Tech, Blacksburg, Virginia, and Accounting from Hampton University, Hampton, Virginia. Prior to completing her degrees in the textile and apparel discipline, Dr. Jones worked as an Internal Auditor for a local government in Virginia.
Dr. Jones currently teaches courses related to Brand Management and Marketing, Corporate Finance, and Strategic Planning. The focus of Jones' research addesses financial modeling for the US textile complex, and include the use of marketing economic metrics. Additional interests include e-commerce and the modification/implementation of general financial theories for small businesses in the US textile complex. Dr. Jones serves as an Associate member of the NCSU Graduate Faculty and is a member of the American Marketing Association.
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