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Design Research Survey Carrie A. Moser As an emerging technology in the textile industry, digital printing has
introduced the capability of producing photo-realistic images on fabric
that were never before possible with traditional textile printing methods.
While it is expected that this achievement in technology will be appealing
to consumers, how will designers and retailers know what kinds of images
are most engaging? More importantly, how will they know what underlying
basic design elements are most often preferred? Do consumers themselves
even know? |
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