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TABLE OF CONTENTS

Volume 4, Issue 1, Summer 2004
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FEMALE FIGURE IDENTIFICATION TECHNIQUE
(FFIT) FOR APPAREL
PART I: DESCRIBING FEMALE SHAPES

Karla Simmons, Ph.D. University of Missouri
Cynthia L. Istook, Associate Professor, North Carolina State University
Priya Devarajan, Marketing Research Analyst, Lectra USA Inc.

ABSTRACT

Sizing standards used in the United States that identify the body measurements used in the design and development of clothing were established from identified “best practices” of the apparel industry. However, the industry as a whole has not adopted a single system of clothing sizing. We know that manufacturers and retailers use their own sizing systems as a marketing tool, convinced that this is a differential advantage of their product for their market. Regardless of the sizing systems used, however, almost all are based on the myth that humans have mathematically proportional bodies and that they grow in proportional ways. In addition, the shapes and proportions of today’s American population differ greatly from the shapes of the generations before. So a variety of issues impact our inability to ‘fit’ the American customer of today. These fit issues continue to be a growing concern.

This article, as Part One of two, describes the historical process involved in describing the body shapes of humans. In addition, it lays the theoretical framework for the development of an expert shape sorting system using 3D body scan data.

KEYWORDS: FFIT for Apparel, shape sorting, sizing standards, mass customization, fit, female figure types

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FEMALE FIGURE IDENTIFICATION TECHNIQUE
(FFIT) FOR APPAREL
PART II: DEVELOPMENT OF SHAPE SORTING SOFTWARE

Karla Simmons, Ph.D. University of Missouri
Cynthia L. Istook, Associate Professor, North Carolina State University
Priya Devarajan, Marketing Research Analyst, Lectra USA Inc.

ABSTRACT

Sizing standards used in the United States that identify the body measurements used in the design and development of clothing were established from identified “best practices” of the apparel industry. However, the industry as a whole has not adopted a single system of clothing sizing. We know that manufacturers and retailers use their own sizing systems as a marketing tool, convinced that this is a differential advantage of their product for their market. Regardless of the sizing systems used, however, almost all are based on the myth that humans have mathematically proportional bodies and that they grow in proportional ways. In addition, the shapes and proportions of today’s American population differ greatly from the shapes of the generations before. So a variety of issues impact our inability to ‘fit’ the American customer of today. These fit issues continue to be a growing concern.

Mass customization methodologies appear to provide a “solution” by allowing customized fit of apparel. A significant underlying problem exists, however, when attempting to alter a garment for fit based on one standard shaped garment product. “Extreme” alterations seldom provide the desired fit in the final garment. This discovery has led us to understand that optimal customization can only occur if customization starts from the most correctly shaped garment for each customer’s “figure type”. Thus a system was developed to identify female figure types using 3-D body scan data. This article, as Part Two of two, describes the process involved in the development of an expert shape sorting system using 3D body scan data. This software will enable the identification of personal body shapes, allowing the use of the most correctly shaped garment for the customization procedure that will better ensure satisfactory fit of the final garment.

KEYWORDS: FFIT for Apparel, shape sorting, sizing standards, mass customization, fit, female figure types

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VALIDATION OF ‘FEMALE FIGURE IDENTIFICATION TECHNIQUE
(FFIT) FOR APPAREL SOFTWARE

Priya Devarajan
Graduate Student, Department of Textile and Apparel Technology and Management
North Carolina State University
Dr. Cynthia L. Istook
Associate Professor, Department of Textile and Apparel Technology and Management
North Carolina State University

ABSTRACT

The software “Female Figure Identification Technique (FFIT) for Apparel’ was developed at North Carolina State University, College of Textiles as a starting point to classify females based on their body shapes. The nine body shapes identified in the software could be used effectively to implement mass customization strategies in the apparel retail industry. In addition the shapes could be used in developing new sizing standards for the apparel industry. The software was built using a convenience sample of 253 female subjects primarily from the state of North Carolina. This study was developed to validate the software using a larger population. Multivariate statistical methods of discriminant analysis and Multivariate Analysis of Variance (MANOVA) were used for the validation process. The percentage accuracy of the FFIT for Apparel© software was found to be around 90% and was better than the discriminant function developed from the training sample used to build the software. During the validation process, the scans were visually analyzed and many interesting details throwing light on the influence of body scan data on shape analysis were found.

KEYWORDS: Female Figure Identification Technique (FFIT) for Apparel, Body shape studies, Apparel sizing


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CONSUMER INTEREST IN COMMERCIAL APPLICATIONS OF BODY SCAN DATA

Suzanne Loker, Susan P. Ashdown, Lora Cowie & Katherine A. Schoenfelder

Cornell University
Ithaca NY 14853
SL135@cornell.edu

ABSTRACT

Three dimensional body scan technology is being targeted for utilization in the apparel industry, specifically for automated custom fit, size and fit prediction, virtual try-on, personal shopper services, co-design mass customization, custom pattern development for home sewers, and research. But the ultimate success of commercial applications of body scan data will be consumer acceptance and use of the applications. In this study, we surveyed a sample of 203 women 34-55 years of age about their interest in these six commercial and apparel research applications after they were scanned. The results indicated high interest by over 80% of the sample in virtual try-on, size prediction, custom fit, and personal shoppers. When asked to select the application of highest appeal, virtual try-on was selected by 35% of the sample while custom fit, size prediction, and personal shopper applications were selected by 15-16% each. Women with dissatisfaction with ready-to-wear pant fit, higher incomes, and Internet buyers were significantly more likely to look for and purchase clothing on the Internet if these scan-based applications were available commercially. Recommendations are made for future experimental and focus group research to study how consumer interest in adopting these applications could be stimulated.

KEYWORDS: 3-D body scanning, mass customization, virtual try-on, custom fit, size prediction, Internet shopping, consumer decision making

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USING 3D SCANS FOR FIT ANALYSIS

Susan P. Ashdown, Suzanne Loker, Katherine Schoenfelder, and Lindsay Lyman-Clarke

Cornell University
Ithaca NY 14853
spa4@cornell.edu

ABSTRACT

This research tested the effectiveness of using 3D scans of clothed participants in the fit analysis process. A panel of three expert judges viewed scans of 155 Misses size participants in the best fitting size of a test pant style. They rated 13 fit locations as Acceptable, Marginal or Unacceptable and then gave overall ratings for both front and back views. The ratings for all judges were added together to develop Acceptable, Marginal, and Unacceptable categories for each area and then compared using frequencies, means, and percentages to identify problem fit areas. Ease, line, balance, and set elements of fit were clearly seen on the visualizations of the scans and grain could be evaluated by its effect on silhouette. We concluded that substituting 3D scans for the live fit analysis process in research and industry has potential for 1) recording one single instance of fit that can be rotated and enlarged to view specific areas of analysis, 2) creating databases of scans of a variety of body shapes and sizes wearing a single size (in essence, testing multiple fit models), 3) scanning garments on fit models in multiple poses to evaluate garment/body relationships during natural movements, and 4) holding virtual expert panels where panelists can access the fit session at any location.

KEYWORDS: body scan, 3D data, visualization, fit analysis

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E-COMMERCE ADOPTION FOR SUPPLY CHAIN MANAGEMENT IN U.S. APPAREL MANUFACTURERS

Liuying Shen, Ph.D.
c/o Kellwood Company
New York, NY
Jana Hawley, Ph.D.
Textile and Apparel Management
University of Missouri
Kitty Dickerson, Ph.D.
Dept. of Textile and Apparel Management
University of Missouri

ABSTRACT

E-commerce made supply chain management (SCM) technically viable and unleashed the practice of SCM. The U.S. apparel industry, due to its own characteristics, has not utilized E-commerce for SCM as widely as it could have. The purpose of this exploratory study is to increase understanding of the determinants for adoption of E-commerce in SCM within the U.S. apparel industry, and to test the value of supply chain structure and company strategies in explaining E-commerce adoption. Mail and email surveys were conducted to collect the data. Simple regression and ANOVA were used to test the hypotheses. The results confirmed with the literature that perceived E-commerce characteristics and organization characteristics influence the E-commerce adoption level although not every factor of these two groups does so. The study also showed that one of the factors in supply chain structure, SCM integration level, was significantly related to the E-commerce adoption level.

KEYWORDS: E-commerce, supply chain management, innovation adoption, apparel industry

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CHARACTERISTICS, MOTIVATIONS, AND SATISFACTION OF COLLEGE STUDENTS WHO SHOP AT NON-STORE BASED RETAILERS

Geraldine H. Ray, Associate Professor
Jane T. Walker, Associate Professor,
Fashion Merchandising and Design
North Carolina A&T State University

ABSTRACT

The overall purpose of this research project was to examine the non-store based shopping practices of college students. Specifically, a survey was conducted to find out whether a relationship exists between personal characteristics, motivations, and satisfaction of college students who shop at non-store based retailers. A self-selected sample of 761 college students was administered a questionnaire which took approximately 10 minutes to complete. Recruitment of subjects occurred on different days of the week and at different times of the day (excluding weekends) to minimize selection bias. Chi Square and Logistic Regression revealed main effects for gender and satisfaction with the non-store based shopping experience; there were no significant effects found between personal characteristics and motivations to shop at non-store based retailers. Main effects were found for satisfaction with payment method, gender, and employment.

KEYWORDS: Non-store based retailers, personal characteristics and motivations


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MECHANICAL AND THERMAL BEHAVIORS OF FIRST CHOICE, SECOND CHOICE AND RECYCLED P-ARAMID FIBERS

XAVIER FLAMBARD , MANUELA FERREIRA, BERNARD VERMEULEN, SERGE BOURBIGOT
Laboratoire de Génie et Matériaux Textiles (GEMTEX), UPRES EA2461, Ecole Nationale Supérieure des Arts et Industries Textiles (ENSAIT), BP 30329, 59056 Roubaix Cedex 01, France
Tel : +33 (0)3 20 25 64 78 ; Fax : +33 (0)3 20 27 25 97 ; e-mail : xavier.flambard@ensait.fr
FRANCK POUTCH
Centre de Recherche et d’Etude sur les Procédés d’Ignifugation des Matériaux (CREPIM), Parc de la Porte Nord, Rue Christophe Colomb, 62700 Bruay-la-Buissière, France

ABSTRACT

The paper reports cutting, abrasion, fire and thermal behavior of different para-aramide fibers. Different qualities of p-aramid fibers were evaluated: first choice fibers (Kevlar®), second choice fibers and recycled fibers. Despite of a very different cost, some properties (cutting and thermal behavior) remain very close and do not depend on the quality of the fibers. In the other hand, the different processes, to produce those fibers, make some difference in terms of behavior, which can cause damage, especially for protective clothing.

KEYWORDS: Aramid, recycled-aramid, protective clothing, cutting, abrasion, flame retardant.

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GRAFT COPOLYMERIZATION OF METHACRYLOYLOXYETHYL TRIMETHYL AMMONIUM CHLORIDE MONOMER ONTO POLYAMIDE 66 FIBRES

D. Saïhi, A. El-Achari, I. Vroman, C. Cazé
Laboratoire Génie et Matériaux Textiles (GEMTEX EA 2461) - École Nationale Supérieure des Arts et Industries Textiles (ENSAIT) - 9 rue de l’Ermitage, 59056 Roubaix Cedex 1, France

ABSTRACT

Graft copolymerisation of methacryloyloxyethyl trimethyl ammonium chloride monomer {H2C=C(CH3)CO2CH2CH2N(CH3)3Cl} (METAC) onto polyamide knitted fabrics using sodium persulfate as initiator has been investigated. The contents of METAC (quaternary ammonium groups) on polyamide fabrics are extremely valuable for further surface modifications (dyeing, printing, etc.). The effect of factors that may affect the grafting yield, such as monomer concentration, initiator concentration, temperature, and reaction time, have been examined. Suitable conditions that give the highest graft yield are reported. The impact of graft modification on the fibres is evaluated by several techniques: elementary analysis, thermogravimetric analysis, FTIR spectroscopy and zeta potential measurements.

KEYWORDS: polyamide 66 fibers, quaternary ammonium, thermal analysis, FTIR spectroscopy, zeta potential.


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A CASE FOR THE REVISION OF U.S. SIZING STANDARDS

Beth Newcomb, M.S.
Cindy Istook, Associate Professor
North Carolina State University

ABSTRACT

Apparel consumers today have difficulties finding clothes that provide appropriate fit. In large part, this can be attributed to the outdated sizing standards based on decades-old anthropometric data used by apparel firms to create patterns. This study determines the inadequacies of ASTM sizing standards at meeting the needs of consumers in three target groups, segmented by age: Juniors, Missy, and Over55. Using Body Shape Analysis Software (FFIT for Apparel©), SizeUSA data and ASTM measurement data were analyzed for each of the three age groups. Resulting graphs allowed for comparison between the body shapes that predominate in each age group (based on SizeUSA samples) and the body shapes that are accommodated best by the ASTM standards. Results and implications of these comparisons are included in the article.

KEYWORDS: Sizing, Fit, SizeUSA, Body Measurements, FFIT for Apparel©


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DIGITAL CREATIVITY: THE IMPACT OF DIGITAL IMAGING TECHNOLOGY ON THE CREATIVE PRACTICE OF PRINTED TEXTILE AND SURFACE PATTERN DESIGN

Cathy Treadaway, Research Assistant
Cardiff School of Art and Design
University of Wales Institute

ABSTRACT

The development of digital imaging technology for printed textile and surface pattern design has been driven by its use as a production tool rather than as a design medium. It has been successfully deployed by industry for the reduction of cycle times in product development, prototyping and communication but its full potential in the creative domain has yet to be realised. This paper contends that it is possible to unlock the potential for innovation when digital imaging technology is embraced as meta-media containing a wealth of embedded knowledge and skills in virtual space.

The initial phase of phenomenological research into the creative use of digital imaging by surface pattern and textile practitioners being undertaken at University of Wales Institute Cardiff has revealed that creative expression is being enhanced through an evolving visual language, development of new craft techniques and the possibilities that it provides for collaboration and communication. On going empirical research described in the paper illustrates how creative practice can be explored through a sharing of imagination in virtual space and the resulting material artefact is a phenomena of both individual and shared expressive responses.

KEYWORDS: Digital imaging, design medium, virtual space

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WHAT VIRTUAL REALITY CAN OFFER TO THE FURNITURE INDUSTRY

Hyunjoo Oh, So-Yeon Yoon, & Jana Hawley,
University of Missouri at Columbia

ABSTRACT

The U.S. furniture, home furnishings, and textile industries are faced with threats from less expensive imports and as a result must become more strategic with regard to consumer preferences, effective marketing, and supply chain management. As a significant market for textiles, the sustainability of furniture and home furnishing industries is vital to the U.S. textile industry. This paper focuses on the furniture industry. The sustainability of the furniture industry lies on product variety, mass customization, and speed to market based on understanding of consumer preferences. Authors suggest Virtual Reality as a viable tool that may offer ultimate solutions to many identified problems that the furniture industry faces. Finally, the authors propose the Virtual Reality Integrated System (VRIS) as an innovative way for the U.S. furniture industry to more effectively address this situation and ultimately gain a more competitive stance in the furniture marketplace and, as a result, have positive impact on the textile industry.

KEYWORDS: furniture industry, textile industry, virtual reality, virtual prototyping, market research, e-commerce

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APPLICATION OF NANOTECHNOLOGY FOR HIGH PERFORMANCE TEXTILES

Lei Qian
Institute of Textile Technology
College of Textiles
North Carolina State University

Juan P. Hinestroza
TECS, College of Textiles
North Carolina State University

ABSTRACT

This paper summarizes the recent development of nanotechnology in textile areas including textile formation and textile finishing. Details on two major technical aspects, using nanosize entities and employing specific techniques to create nanosize structure inside textile materials, have been elucidated. A number of nanosize fillers and their resultant performances have been reviewed. Particularly, nanolayer assembly, a new concept of textile surface coating, has been introduced. At the end, perspectives regarding future development of nanotechnology for smart and intelligent textiles have been addressed.

KEYWORDS: Nanotechnology, nanosize fillers, nanosize structure, nanoparticles, cellular structure


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LESSONS LEARNED FROM THE HISTORY OF TECHNOLOGY ADOPTION IN THE US TEXTILE INDUSTRY

Dr. W. Douglas Cooper
Professor of Business Information Systems and Operations Management
Belk College of Business
UNC Charlotte
Charlotte, NC

ABSTRACT

Frederick Allen, writing in American Heritage of Invention and Technology discusses the nation’s technological achievements during the twentieth century. In his article he reminds the young reader that the seeming chaos created for the current generation by an information age, where changes are discontinuous and happening at a geometric rate, are not really new to human history. The same type of chaos was well known to the great-grandfathers of the current generation.

KEYWORDS: Invention, technology, supply and production.

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INTERACTIVE INTERNET BUSINESS TOOLS FOR PROMOTING "MADE IN ROMANIA" TEXTILE AND APPAREL PRODUCTS"

Mihai Scarlat, M.Sc.
"Gh. Asachi" Technical University, Faculty of Textiles and Leather Engineering
Gina-Loredana Danila, Master Graduate student
"Gh. Asachi" Technical University, Faculty of Textiles and Leather Engineering
Romania
Maurizio Verga, president of ItalianModa.com
Italy

ABSTRACT

The Textile Industry is one of the major industrial sectors from Romania, keeping in mind that Romanian Textile Industry has exported in 2002 more than 40 per cent from the entire national exports in European Union countries. In fact, the most of the products exported in EU countries were manufactured in CMT (Lohn) system. Looking deeply in the entire Romanian textile Industry we must emphases the fact that only a few Romanian companies are trying to export the products designed and manufactured by their design departments.

At January 1-st 2005, the Agreement on Textiles and Clothing (ATC) will end, and with it the quota system for international trade in textiles and clothing. In order to survive after the deep crisis that will be generated after quota system for international trade in textiles and clothing will end; the Romanian Textile and Apparel Companies must find new solutions for promoting their own designed products.

In nowadays, Romanian companies have two alternatives, in order to export the products designed and manufactured by themselves: to participate at the international fairs and exhibitions or to exploit the technological advantages of the Internet communication systems. Both alternatives are extremely hard to be applied because participation at an international fair means a great investment in money and time, and by the other hand the experience and skills on developing innovative business-to-business tools for promoting the own designed textile products are very poor in Romania.

The paper presents some new interactive tools, developed to push the major companies from the Romanian Textile Industry in a new phase of their business developing, by selling on the European Market not just their labor force but also their original designs and products.
The "E-Business Tools" are already fully operational in the Electronic Marketplace of the Romanian Textile Industry, RomTextiles (http://www.romtextiles.com)

Though the Interactive E-Business Tools systems, the Romanian Textile Companies will be able expose their own designed products, to collect sample requests and to get production orders. The new B2B tools are interactive and there are not managed by the RomTextiles, E-Marketplace administrators those tools are individually managed by the Romanian Textile companies, over the Internet.

KEYWORDS: Electronic Marketplace, B2B, textile, Internet, electronic marketing, apparel, CMT


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DESIGNERS MANAGING TECHNOLOGY

Terence Kavanagh,
Dean of the Faculty, Social Sciences and Humanities,
Professor of Design and Applied Arts,
Loughborough University,
United Kingdom

ABSTRACT

A version of this paper; 'Textiles and Translation' was presented at the Conference 'Creativity - Designer meets Technology' at Philadelphia University, May 10 & 11 2004.

In 1993 an undergraduate programme at Loughborough College of Art and Design [UK] in ‘Embroidery’ changed its name and broadened its curriculum to ‘Multi-Media Textile Design’. Student’s continued to employ traditional textile processes but were also encouraged to explore unconventional materials, emerging technologies and exploit processes from other disciplines. The results are often extraordinary. The design concepts produced have won many awards and have often been taken up by commerce and industry, however, as a result of taking unconventional approaches, there have often been problems in creating artifacts that would translate into replicable manufacture.

In 1998 the College merged with Loughborough University, well known for its comprehensive technological resources and expertise. Cross campus collaboration and the establishment of a graduate programme has produced new opportunities for textile design research students exploring emerging technologies. Their experiences are helping to establish the methodologies that are required to achieve the requisite understanding and skills to produce innovative textile products in the future.

KEYWORDS: Research, Textile Design, Creativity, Technology

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