College of Textiles Welcomes Marketing Expert Dr. Kevin Keller
Bruer, Ph.D. Student
On Wednesday, September 14th, North Carolina State University’s College of Textiles welcomed distinguished scholar and industry consultant, Dr. Kevin Lane Keller as their first Executive-in-Residence for the 2005-2006 academic year. Keller received his undergraduate degree from Cornell University in 1978, his M.B.A. from Carnegie-Mellon University’s Graduate School of Industrial Administration in 1980, and his Ph.D. in Marketing from Duke University’s Fuqua School of Business in 1986. Currently, Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Additional universities in which he has held academic positions include the University of California at Berkley, the University of North Carolina at Chapel Hill, Duke University and the Australian Graduate School of Management.
Dr. Keller is well recognized for his study and research of strategic brand management and has authored various textbooks and journal articles on the subject. In addition to his contributions to academia, Keller has maintained an active involvement in industry. He has worked on a variety of brand consulting projects for corporations such as Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble, Starbucks, Ac Nielsen, General Mills, Goodyear, Kodak, Mayo Clinic, MTV, the New York Knicks, Nordstrom, Shell Oil, Unilever and Young & Rubicam.
As an Executive-in-Residence, it was the goal of the Textile and Apparel Management faculty to provide students and faculty with a member of industry that could share his/her perspective and experiences within the management field. Keller began his day by having breakfast with doctoral students, giving them a chance to discuss their research objectives and strategies. Keller then traveled to Centennial campus where he had separate discussions with undergraduate and graduate students covering topics such as brand equity creation and maintenance, textile and apparel firm’s strategies in private label programs and niche marketing. A Faculty luncheon allowed TATM professors the opportunity to meet and discuss their research with Dr. Keller. Finally, Keller gave an hour long lecture entitled, "Building Strong Brands: Lessons From the World’s Best Marketer’s," attended by over one hundred faculty and students from the Colleges of Textiles and Management.
Keller's presence in the College as the first 2005-2006
Executive-in-Residence was an excellent opportunity for faculty and
students to learn from the vast brand marketing knowledge presented by
Dr. Keller through discussion and lecture. It was our privilege to have
to such a prestigious guest!
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